Hotel Internet Marketing In Recession!

The hotel business is one of the most cut throat and competitive companies in the world. Today, more travel is sold over the Internet than any other consumer product. Worldwide Internet-booked rooms is the fastest growing segment of hotel reservations and partly because the Internet is a perfect medium for selling travel as it provides an extensive network of suppliers and a widely dispersed customer pool together into a centralized market.

Revenues are down or flat at best, and you are now looking for ways to reduce costs, this is where mind hoteliers trip from driving profits for basic survival. Now I understand how difficult it is to operate a hotel in times like these. Although it may seem like a sensible approach, it has the potential to harm your business in the long term. Making these decisions, what to cut, what to keep, is one of the toughest parts of your job. The best way to convince yourself to continue spending in a recession is to understand that the hotel marketing requires a sustained effort and results are cumulative and tend to compound. When the economy turns around (and it), your hotel will be in a much better position.

The performance of the hotel industry can either be enhanced or limited by the way the hotel industry is conceptualized.

This article presents two concepts that could create opportunities for the industry if hotels are willing to take a few steps away from the traditional business models.

Catwalk Concept

A model to exploit the opportunities offered by the many international brands

The Sanctuary Concept

A model to exploit the opportunities offered by a particular aspect of globalization

Much has been said about the global meltdown and ways for companies to stand in these trying times. Given the current business climate, marketing specialists are trying their best to make the most useful marketing mix and strategies to help companies benefit most, while a senior at cost.

The current economic situation may prove both exciting and challenging for online marketing. Is almost totally measurable, online marketing allows for quick evaluation and ongoing adjustments to improve results. This is a good time to hone your skills in revenue management. Even in a recession, there will be activities spikes, which will give sharp operators to increase average rates and maximize occupancy.

Top 5 online marketing tips to survive the economic downturn.

Start with a focus on campaigns. Offering late deals for meetings and private dinners and company parties.

Rrecognize some days during the week of the year will be slower, it is advantageous to heat up your rates on-line booking engine and online travel agencies (OTA's) that fits these periods.

Occupancy Marketing recommends that you should be able to offer the lowest rates online or via your own online booking system or at worst, the interest rate parity, which means that you sell at the same rates through OTA.

Your website is your shop window to leisure customers, and some customer segments. It should be an accurate reflection of your product.

Your site must be optimized for the feel and location queries to a minimum. This means that when someone Google's your hotel name appears first in Google.

Recessions always result in compressing the marketplace that big-box, the full-service hotel down the street now for your business. Be smarter about what actually motivates people to choose a hotel, it's value. Packaging and value-added programs are excellent vehicles to appeal to travelers in hard times.